About Build & Send
Built for the owner who is still the busiest person in the building.
Build & Send installs AI systems inside owner-run service businesses. The follow-up that goes out on day three without anyone remembering. The job file that gets updated before the client calls to ask. The estimate drafted from the photos and notes your tech already took. Built live in your real accounts, tested on real jobs, and written down so your team runs it after we leave.
Free 30-minute call. We find out if it's a fit, both ways.
$800K
her own online business, built and scaled in a single year
+75%
her own output in one month with real AI access
"You gave me the cheat code. I'm about to run with this."
Cornelius Coachman, owner, Tally Maids
Who this is for
You hired good people. Every question still ends up on your phone.
Cleaning companies, restoration companies, design studios, practices, contractors. You've hired well and the work keeps coming. And the proposal still waits on you, the follow-up still slips the week you're on a job, the month-end numbers still get pulled by hand, and the way each account likes things done still lives in one person's memory. What's the gate code. What does this client want. Who's covering the 11 o'clock.
You already know writing it down is how you scale. You've probably said so in a production meeting. The missing piece is a week you don't have. We bring the week. We sit with the person who knows, get it out of their head, and build the system around what they said.
This is a poor fit if you want a tool installed and nobody on your team in the room. Everything we build gets used by your people the same week, and that's the part that makes it stick.
How we help
Four rules shape every engagement.
Mission-critical first.
We inventory every process in the business, then pick the one that gates growth. For one restoration owner that was job coordination: files going two weeks without an update, clients calling the owner to ask what was happening. That's where we started. Momentum comes from one finished system the team uses on Monday.
Built live, with your team in the room.
We build in your real accounts while your people watch. The first version gets used the same week and adjusted from their feedback. Adoption is part of the build, so the team leaves able to run it and change it.
Tested against real work.
A workflow ships after it survives a real job from your pipeline, start to finish. If it breaks on the third job, we fix it before we call it done. Everything we install runs on our own work first.
You keep ownership and visibility.
The documentation, the recordings, and the workflows live in your accounts under your logins. Nothing proprietary, nothing held hostage. If we disappeared tomorrow, the system keeps running and your team can read exactly how it works.
Where the method comes from
Practiced before it was taught.
Ari built her own online business past $800K in a single year, then spent years inside larger companies building the systems their programs ran on: the boards, the fields, the status views, the reporting nobody trusted until the source data got cleaned up. When a contract engagement gave her real AI access, she measured what it did to her own output, ticket by ticket. Up 75% in a month. Build & Send installs what held up under that count.
Everything we install gets tested on our own work first.
Who runs it
One name on the door.
Every call, build, workshop, and training is delivered by Ari Hale. There is no junior team learning on your business. The person who sits with your estimator on a Friday morning is the person who builds the workflow, trains your team on it, and picks up the phone when you're ready to move the next one. You'll have one number to call. It's hers.
Ari Hale
Where to start
One path. You decide how far.
Step one
Free
Strategy call.
Thirty minutes. Bring the one job that lives in someone's head. You leave knowing what it would take to get it out, whether or not you hire us.
Four hours, in a room
$500 a seat
Public workshop.
Half a day with other owners. You bring your phone and one job. You talk it through for 90 seconds, we turn the recording into a written procedure in front of you, and you leave with the file and the thin spots flagged. See the workshops
Half a day, your team
$7,500
Private workshop.
Same method, your team, your jobs. By the end of the day one process is documented and one AI check is running against your standard, on your logins.
Three to six weeks
From $15,000
Build.
We map one process end to end, build the system, and hand it to your team with a checklist they grade it against. We stay until they run it without us.
Start with a conversation.
Bring the one process that's gating your growth. Thirty minutes. You'll leave knowing what moving it takes and whether we're the right fit for each other.